The business idea is there, and you want to start your company. By drawing up a business plan, you present your business model precisely and deal intensively with your strategic and economic goals, which will help you to set up a successful business.
Sample business plan
Create your business plan to specify your business model, define your strategic and economic goals and carry out financial planning. You also need a business plan if you want to take advantage of public funding.
The template (Word document) helps you grasp the business plan’s essential building blocks and design your company concept. All relevant topics are considered – from the business idea to the market analysis, competition, and risks to financial planning.
The liquidity plan (adaptable Excel document) is an essential part of business planning. Your operational control supports you in calculating the expected cash flows and thus in creating a forward-looking plan for your solvency. You can also use our simplified template for a first rough overview.
Help with the business plan
The business idea is ready, but what’s next? A business plan is not only necessary to get your project promoted and financed. First and foremost, a business plan consultant helps you; in this way, you create clarity and plan to implement your idea and keep an eye on your goal.
Do you still have questions about the business plan and would like to discuss it with start-up experts? Could you choose from our free advisory services?
Preparing to set up a business: a business plan in seven steps
The business plan is the heart of your business start-up planning. This does not only apply to unemployment – the business plan shows precisely how a business idea works, what sales can be generated, what costs the business causes, and how profits and growth should and can develop. The following groups, among others, place particular emphasis on a complete and understandable business plan:
- Case manager in the employment agency and the job center
- Experts who should confirm the viability of the business idea
- Banks as possible lenders
- Investors as potential capital providers
Bodies That Provide Funding It’s not difficult to create a business plan if you ask yourself the right questions. Just follow our seven steps and build your strategy accordingly.
Step 1: The preparation – research and analyze
In the beginning, you brainstorm and underpin your considerations more and more with researched facts and analyzes. Answer the following questions:
What’s your business idea? Which products or services would you like to offer, and what do you need?
What are the characteristics of your idea? Are there already comparable offers? What do you do differently, and how do you stand out from the competition?
Which customers are you addressing? Analyze the age structure, interests, and income of potential customers. How do you handle these customers, and how tight is the market in this segment?
Step 2: summarize the results
Now compile the results for the first time in text form. Write in such a way that, on the one hand, the enthusiasm for your business idea is evident, but all points are substantiated with hard facts.
Step 3: define milestones
The employment advisor in the employment agency or the job center is just as interested in the potential economic success of your company as potential investors. Answer the following questions realistically and calculate precisely:
- How much of your product or service do you want and can sell?
- What prices are you planning, and what are the production costs?
- What start-up costs and investments do you have to face?
- What equity and operationally usable property (such as a PC or car) do you bring in?
- Do you need outside capital? Where did it come from?
Step 4: Create a business plan
Now you have gathered all the necessary ideas and facts and formulate the text of your business plan. Use a professional tone of voice, but write clearly and clearly. Your grandparents or a teen should be able to understand the procedure. You can find many templates and design aids for your business plan on the Internet. Tip: Show your business plan, but remember that only hard facts convince. The recruiter in the job center or the employment agency must be confident that it is worth investing the start-up grant or the entry fee in you.
Step 5: create a summary
Often the business plan is not read in full. Therefore, you need a well-prepared summary that gives all the facts. If the resume is convincing, will employment advisors or potential financiers delve into the entire plan and particularly examine the points that interest them. Reduce the overall strategy specifically to the essentials.
Step 6: professional presentation
Take your time with the design. A successful cover sheet, the right font, layout, and exciting graphics ensure a professional appearance.
Step 7: get reviews
Before you submit the business plan, let family, friends, and acquaintances read your work. In this way, you can save spelling mistakes and any breaks, ambiguities, or argumentative errors.
Remember: a good business plan is a lot of work and takes time. Plan the following periods of time:
- 3 to 4 weeks of research
- Formulate your business idea for 1 to 2 weeks and support it with analyzes
- Up to 3 weeks for planning
- 1 to 2 weeks for the text
- 1 week for the summary
- 1 week for the layout
- 1 week for improvements and corrections